Algorithms
Algorithms put the science in computer science and set steps for a computer program to accomplish a task. They are changing always faster and became meanwhile a challenge for marketers.

Altered Reality
Altered Reality which includes Augmented Reality (AR), Virtual Reality (VR) or Mixed Reality (MR) can be applied to many industries and their product presentation in shops or on fairs to reach consumer segments at home.

Artificial Intelligence (AI)
Artificial Intelligence (AI) technology is increasingly prevalent in our everyday lives giving us an augmentation of our human capabilities.

Big Data
Big Data means beside the storage of information the use of predictive analytics, user behavior analytics or certain other advanced data analytics methods that extract value from data.

Bioinformatics
Bioinformatics is nowadays a modern computational biology using algorithmic approaches and software tools for understanding biological data.

Blockchain
Blockchain solves the problem of manipulation with a network of nodes and is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.

Business Intelligence (BI)
Business Intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information to support business decisions.

Cognitive Processes
Cognitive Processes describes the ability to quickly and effectively perform complex and challenging tasks based on existing knowledge. Neural connections in the brain perform this important task in today´s world.

Cybersecurity
Cybersecurity means to design and build secure systems to prevent vulnerabilities in current digital system design flows and the physical attacks to these systems.

Data Protection
Data Protection became a challenge for corporations to realize data privacy as laws and regulations change constantly.

Digital Disruption
Digital Disruption is the transformation through new digital technologies changing industries and business models.

Digital Tools
Digital Tools, SocialMedia etc. can help you the most to make businesses far more powerful and private life more sophisticated.

eCommerce
eCommerce international and in emerging markets. eCommerce B2C (business-to-consumer) defines a commerce transaction between a business or online retailers and their consumers. eCommerce B2B (business-to-business) channels are inherently more complex than traditional B2C ecommerce.

Executive Leadership
Executive Leadership is the ability to manage, direct, influence and guide employees in an organization to success.

Facial Coding
Facial Coding is used to identify facial expression using emotion-inspired artificial intelligence. It is basically known through face recognition on mobile phones and cam surveillance since years in China. Furthermore it provides insight into how people really feel, rather than how they say they feel.

Fraud Management
Fraud Management uses data analytics and machine learning to monitor payments and nonmonetary transactions.

Internet of Things (IoT)
Internet of Things (IoT) is the network of physical devices, vehicles, home appliances and other items embedded with electronics, software, sensors, actuators, and connectivity which enables these objects to connect and exchange data.

Organizational Structure
Organizational Structure defines hierarchical arrangement of lines of authority, communications, tasks, rights and duties are directed in an organization.

Performance Sabotage
Performance Sabotage through unprepared communications in meetings by employees as well as managers.

Robotics
Robotics and autonomous systems will provide scientific, social and economic benefits through cutting-edge science, increased productivity and human safety.

Staff Digital Development
Staff Digital Development fosters now-a-day continual learning by providing innovative, high-quality programs, resources and services because of rapid advances in technology. Related to the Digital Disruption in process the Chance by Change has to be sold with a personal advantage.

Technology Architecture
Technology Architecture describes the infrastructure required to support applications, operations, and reporting requirements.

Toxic Employees
Toxic Employees not only cause harm, their negativity and toxicity spread like germs in the workplace.

Virtual Agent
Virtual Agents are bots providing automated services.

Web Applications
Web Applications are client–server programs on PC or Mobile devices delivering information to user interfaces for websites, shops, mails etc. using a web browser system. The client-side script (Html, JS, etc.) deals with the presentation of the information while the server-side script (PHP, Python, ASP, MySQL, etc) deals with all the hard stuff like storing and retrieving the information.

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Brand Building
Brand Building has now become an important factor in all businesses through Social Media. It should represent the values that can be permanently made available to customers and employees. Means people don't buy products or services, they buy relationships, stories and magic. As result business owners and managers have to engage clients in a way they never had to before.

Crisis Management
Crisis Management deals with a disruptive and unexpected event that threatens to harm a person, an organization or its stakeholders.

Data Protection
Data Protection became a challenge for corporations to realize data privacy as laws and regulations change constantly.

Dialog Creation
Dialog Creation starts use social media, blogs, reviews and content to not just share news or products, but to connect and to talk.

Influencer Marketing
Influencer Marketing with popular individuals engaging potential buyers and qualified audiences using social media.

Investor Relations
Investor Relations is a strategic two-way communication between the company, the financial community, and other constituencies, which ultimately contributes to a company's securities achieving high valuation. With the digital progress relevant media software for stakeholder communications have to be adapted.

Millennials
Out of the generationXYZ the genY or the Millennials set to overtake older consumers known as Boomers as the biggest spenders. This will affect specially luxury industries like the Yachting industry where shipyards still design what is possible and not what is needed in an increasingly customer-centric market.

Public Relations
Public Relations and journalism have similarities in the work. It is divided to various types, the product public relations, financial public relations, corporate public relations, employee public relations and government public relations.

Rhetorical Power
Rhetorical Power skills open various non-conceptual domains of meanings. The technique of using language effectively, the art to persuade, influence or please, the demagogic manipulation, or the political discourse that pretends significance but lacks true meaning is an amazing journey through the world of the best speakers.

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… to tie up Asia with Europe
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Chinese Management Philosophy
Chinese tradition influences business leaders in China and other Asian countries. A frequent keyword used in conferences and chinese press media is "management philosophy". Going deeper in media research and online interviews with business contacts a mixup with western management theories can be seen. To be precise the chinese culture influences the management practice while western culture influences the task related management. Asian managers try to find a middle way and as a result western managers should do the same to be more effective.

Chinese Mandarin
Chinese Mandarin 中国普通话 (Zhōngguó pǔtōnghuà) is spoken by the most people. According to the British Council approximately 848 million speak Mandarin Chinese, 406 million Spanish, 335 million English and 260 million Hindi. Furthermore China is an economically important and high-growth market. Who are able to speak Mandarin Chinese will have the ability to do better business with a potentially very profitable part of the world. Question: you already started to learn Mandarin?


Confucianism
Confucianism is tradition, a philosophy, a rationalistic religion and a way of governing. It reflects many companies through laws against western marketing activities and should be studied by western managers. It is by the way the fundament of the present leader of China.

Daoism
The leadership personality in Daoism can be seen as a water-like personality. Chinese business schools compare leader qualities with the elements of water. Knowing about wateristic leadership philosophy is essential for western managers.

Feng Shui 风水
Feng Shui (风水 - fēng shuǐ - lit: "wind-water" / trad. 風水) plays a very important role in Asians daily life. All capital cities of China by example followed the rules of Feng Shui related to their construction design and layout. The interior design, logotype, web design and more are sometimes important factors to close business deals. So its advisable to use this ancient technique Feng Shui to get more Asian clients while creating a harmonious business atmosphere.

Sinology
Sinology is the academic study of Chinese history, language, culture to gain intercultural awareness and understanding of the country. The demand for specialists with advanced proficiency in the languages of this region has significantly increased in recent years.


Sunzi Leadership
The art of war and ethical challenges as basis for the art of negotiation with chinese managers.

• Sale and Merger Processes
• Business Shareholding
• Franchising
• Search for International Partners and Investors

• At the headquarters or an entity of the corporation.
• Average contracts between 3 and 30 days.
• Preferred location Europe and Asia.

More information on request!